Parfums Bleu Limited is a dynamic young company with unrivalled experience in the men's market. The Company has experienced dynamic growth in the international market place through a strategy of acquisition, initially with BLUE STRATOS which now ranks no.5 worldwide and more recently with the acquisition of the famous GOLD and ENGLISH BLAZER brands from Yardley of London.

These two brands are an excellent complement to the existing BLUE STRATOS business and strengthen Parfums Bleu's
position as one of the leading independent players in the global men's market.

"Parfums Bleu is a young company already trading in over 40 world markets. GOLD and ENGLISH BLAZER will broaden our existing geography, whilst reinforcing our top 3 position in Australia and strengthening our presence in the Middle East and Far East. GOLD also has a good market position in the UK with particular strength in the leading drug chain Boots. These are strong brands with huge potential. We have shown what we can do with BLUE STRATOS, we are now going to repeat that success with GOLD and ENGLISH BLAZER."

Tim Foley, Chief Executive, Parfums Bleu Limited