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Fragrance
Bright,
clean citrus top notes of lemon and grapefruit
are blended into crisp herbal nuances of thyme,
basil and mint intermingling with soft
floral notes and woody, spicy and musky
base notes.
Brand
Summary
A Brand that understands the individual and the enjoyment
and care he takes in the way he looks and feels.
Range:
a blend of the traditional and the modern covering a
range of grooming needs which he can select to meet
his own individual requirements. Products that
combine functional excellence with sensual benefits.
Advertising that invites empathy through
association with individual imagery. Packaging
that conveys the required cues about masculinity, quality
and functional simplicity. Fragrance that unifies
the range by enhancing the mood and performance perceptions
of the individual products. Pricing for everyday
use. |
