| Brand
Position
Blue Stratos provides men 25+ with the inner satisfaction
and confidence derived from using great smelling products
with a strong masculine heritage.
User Profile
Men
and their partners 25+ (core 35-44)
- Take
pride in their appearance
- Experienced
and mature users of men's toiletries
- Beginning
to experiment with balms, moisturisers etc, but still sensitive
to masculinity
Functional
Support
A
basic range of toiletries for daily personal care, which are
easy to use, and smell great "they make me feel fresh
and clean"
Emotional
Support
The
Blue Stratos heritage
"I
feel comfortable with Blue Stratos. I enjoy using the
products and I know they'll deliver."
Brand
Character
Unpretentious and reliable
In-Use Characteristics
-
A superb fragrance, lingering but not overpowering
- A
tangible felling of freshness and invigoration when using
the products
Packaging
- Blue
- Striking
- Masculine
- Functional,
easy to use
Distribution
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