English Blazer, 'A Whole New Tradition'

The Brand

English Blazer from Parfums Bleu is a line of luxury grooming products for the man with quality, sophistication and style. The brand is synonymous with the style and heritage of English tradition. These brand values and attributes have successfully positioned English Blazer as a top end mass-market fragrance.

"English Blazer will appeal to the man who values high quality at reasonable prices."

The Positioning

English Blazer offers the discerning, aftershave user absolute style and class. It's fresh, clean, understated fragrance and it's up market elegant packaging make it a brand for unaffected, self assured grooming. English Blazer is the best of British manhood: refined, sporty, and manly. It's about old money, understated class and style. He is unassumingly confident and very upper class British without in any way being snobbish, pretentious or arrogant. This man has real class and good breeding.